Earth Hour and The IT Indutry: Getting Green Together
When WWF Australia met with the Leo Burnett advertising agency in Sydney to discuss ideas for engaging Australians on the issue of climate change, an idea of a large scale switch off was coined, called “The Big Flick”. The idea was then presented to Fairfax Media and Sydney Lord Mayor Clover Moore and in turn the first Earth Hour was born on 31st March 2007, in Sydney, Australia at 7:30 pm local time.
Following the Sydney event, San Francisco ran its own “Lights Out” program in 2007. Since its success, organisers decided to take Earth Hour global. It has now become a worldwide movement uniting people to protect the planet. It captured the imagination of the various industries and engaged them in conversation on environmental issues.
Among these industries, information technology has been actively participating in Earth Hour. For instance, Microsoft has been working on Greener IT, as they realised that there are opportunities to improve IT resource efficiency. According to Josh Henretig, employee and a blogger at Microsoft, ‘from operating systems to hardware, we’re providing products designed to help businesses meet their efficiency goals. Adopting cloud technology enables organizations to reduce their energy use and carbon footprint by at least 30 percent per user, so Microsoft is working to accelerate the adoption of cloud computing and data management technologies in cities and businesses around the world to enable energy efficient IT solutions’. In addition, on March 27th from 8:30 pm, the Bing homepage will be dark in support of Earth Hour.
Similarly, Cisco UK and Ireland were proud to announce their participation in Earth Hour 2015, to be held on 28th of March at 8:30 pm local time. Michael Burchell, a corporate Vice President with Great Place to Work® Institute, in his book commends Cisco’s efforts in participating actively in their environment awareness campaign, where they raised awareness of environmental issues and Cisco’s green strategy by encouraging employees to participate in Earth Hour. Furthermore, Burchell states, events like Earth Hour, gives Cisco’s employees an opportunity to collaborate, develop greater solidarity, give back to the community and form an important part of Cisco’s work place environment.
IT Futures is participating in Earth Hour to be held on Saturday 28th of March, 2015 at 8:30 pm, by dimming all our office lights from 3:00 pm. Furthermore, IT Futures encourages their staff to install LED lightening at home, turn off all their lights when rooms are not in use (home and office) and support a paper free environment in office by communicating mostly via emails. IT Futures is committed to reduce our staff travel emission by our travel less overseas policy, which invites them to participate more in webinars and video conferencing instead.