Social media – the road to recruitment
A report into university graduates has found a quarter of them cannot find work within four months of completing their studies. Latest national unemployment figures suggest that the official unemployment rate is 5%, however, when you combine that with people who would like to work more but are unable to find more work, the figure jumps to around 12%. “I think if you look at under-employment, for example, where that is now around about 7.1 per cent, they are those people that actually want to work more hours than they are currently working,” said Greg Evans, the director of economics and industry study at the Australian Chamber of Commerce and Industry. “So if you combined the unemployment rate and the under-employment rate to get the under-utilisation rate, that is around 12.2 per cent.”
According to the figures released by Graduate Careers Australia, a degree did not deliver early dividends for a quarter of new graduates in 2011, with 24 per cent of those in the job market looking for full-time employment four months after receiving their degrees. That again raises alarms of its own. For example, if you have a long gap from the time you have finished your degree, in this case 4-5 months, then recruitment agents shy away from your application. The question of “what have you been doing since you finished your degree” is always the deal breaker.
All this said, the tech industry provides a glimmer of hope in these challenging times. According to Career Enlightenment, technology has shown a relatively steady increase in jobs created in the past couple of years. One of the best ways to reach open opportunities is via social media. Platforms like LinkedIn, Facebook, Google and Twitter are not only growing in their general user base but are also showing a booming growth in hiring managers and recruiters using these platforms to recruit people. According to an infographic by CareerEnlightenment.com, one in five employers use social networking sites to research job candidates. Nearly two-thirds of organizations say they have hired new talent through social media, and 56% of HR professionals search for potential candidates using networking websites. And in 2010, 92% of hiring companies planned to use social networking to recruit new talent. LinkedIn, Facebook and Twitter undefined in that order undefined were the primary places hiring professionals would be looking for their next hire.
Out of the four platforms listed, LinkedIn remains the most popular professional platform as it is primarily dedicated for that purpose, and with the option of listing job opening, suggesting jobs you might be interested in, and having the feature of getting in touch with other professionals keeps it at the top of the game.
With the social media being a part of the public domain, you really need to think about what you share with the world, and potentially your prospective employers and colleagues. Job seekers should avoid creating an online presence they would not want their future boss to see. If you are using social media to check out companies, they are doing the same for you. So next time before you decide to pull a ‘sickie’ and follow it up with a ‘check-in’ at Phillip Island, or brag about how you managed to hack into your bosses account, be sure that all you are doing is pretty much…..well you can fill in the blanks.
Social media has done wonders for today’s world, be it recruitment, propaganda or getting together for a good cause. In an era where people have less and less time to attend events and gatherings physically, social media presence is gaining popularity. Hiring managers are now able to post a job and get as many applications as they would get on seek, and then see the history of the candidate, see the recommendations and their presence in the social media. Businesses now measure their popularity by the number of ‘likes’ they receive on facebook, or the number of people that follow them on twitter. So if you are not using social media to advertise your brand, then you are missing out big time.